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Alton MacLaurin |
alton.maclaurin39@hotmail.com |
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Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake:
Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.
Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to ever |
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